BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a long-lasting brand impact not only generates favourable impressions about the brand but also allows organizations to pursue sustainable growth for the future. A brand’s sustainability is its capacity to persist and evolve today without undermining its future growth potential. It is more of a co
BUILDING LONG-TERM SUSTAINABLE BRAND VALUEEstablishing a resilient brand impact not only builds positive perceptions about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its capacity to persist and evolve today without undermining its future development potential. It is more of a
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